How To Set Up Google Search Console Shopify

Setting up Google Search Console on Shopify

Gain the inside knowledge on on your Shopify Shop and setup GSC correctly

Google Search Console is a fantastic, costless tool that tin can exist used to assistance your SEO. If you have a website, you should 100% exist using Google Search Console to glean more information about your sites performance.

In this article, we are firstly going to outline some of the means y'all can employ Google Search Panel to improve your SEO.  If you desire to work on your SEO, we cannot stress enough the value this tool can provide!  Then, nosotros'll discuss the ways you can get your site verified with Google Search Console.

If you would like to bound direct to how to verify your site - click here.

Of import note: This data, screenshots, and guide is right as of Oct 2022. As we all know Google loves to change things around so we volition update this as frequently equally possible and is required.

What are the SEO benefits of Google Search Console?

Google Search Console (previously known as Google Webmaster Tools) is a costless service provided by Google. It allows you to monitor your site's Google search presence. Past using Google Search Console, you can gain insights into why your site is performing well (or poorly) in Google'south eyes.

On the left hand side of the page you tin can meet some of the tools that Google Search Console provides you with. These are dissever into five main categories:

1. Overview
2. Index
3. Enhancements
4. Security and Manual Deportment
5. Legacy tools and reports. (The terminal two have been cutting off in the image).

Through these tabs you tin access information on your traffic, expect into indexation bug, submit your sitemap, access your search rankings and advent, accost security problems and other use other web tools.

Nosotros'd recommend you outset by looking through Overview. This section basically allows you to see for queries and pages on your site how many impressions, clicks, CTR and Average positions are. At present of form, like whatsoever tool, these aren't going to be 100% accurate (although it is a Google product, so better than well-nigh). But what this area of GSC does is allow you to get an thought of what pages perform well, what questions or queries users are searching, and tin can be actually helpful at spotting pages that perhaps could use some work!

How to add your sitemap to Google Search Panel

1. Click on Sitemaps on the left hand sidebar
2. Add together in the URL for your website's sitemap.
3. Submit!

Finding underperforming content with GSC

There is a wealth of information almost your search appearance in GSC. By looking at how your landing pages are performing, yous can identify pages that perhaps rank well, or receive a large number of impressions, only don't go many clicks. This tin can give you a number of pages that mayhap demand their meta descriptions and titles refreshed - an easy SEO chore with strong return.

1. Head to "Operation" on the left hand side
2. At the top, you can set up filters for your search results. Nosotros would recommend setting a date range. If y'all sell a physical product in only one land, we would likewise recommend refining to that country.
3. Beneath the graph, click on "Pages"
4. From here, you tin can see which pages receive the most clicks, or nearly impressions. Select "Impressions".
5. From here, scroll through and find the pages of your website that receive the most impressions. Identity which of these are underperforming. For instance, in the image beneath, nosotros can see that the two pages highlighted receive considerably less clicks than other pages with similar impressions.
6. You can now start reviewing these pages and making adjustments!

Verify your site with GSC

Google needs you lot to verify your site to ensure that you really own the website yous're trying to view on Google Search Console. Yous wouldn't want your competitors to see this information!

The procedure for verifying your site with Google Search Console is pretty straightforward, and yous accept a number of options on how you tin verify it. We're going to outline a few of the options here, starting with how we recommend you verify your site.

1. Verify with a .txt record
2. Verify with a HTML Tag

Option 1. Verify your site in Google Search Panel with a .txt record.

This is how we recommend you verify your site. Verifying with a .txt record, ways you verify your whole domain. Unlike a URL prefix, all URLs across your domain will exist included in your Google Search Console information. This includes any subdomains  as well as both http: and https: site information. For case, your site is yourbusiness.com, and you also have blog.yourbusiness.com, by verifying your domain, you can view the data for both with this method.

Unless y'all accept a specific reason for only wanting Google Search Console data for only a portion of your site, we would e'er recommend verifying your whole domain.

1. Head to "Google Search Console" (you can Google this). Click on it, login and y'all will see a page like below 👇👇

2. Enter your domain name eg: yourbusiness.com

iii. Google will bank check for verification, and and then your custom .txt code will appear, that needs to be added into your DNS configuration. This is the website you lot would accept bought your domain from. Mutual DNS providers include GoDaddy, VentraIP, Netregistry etc. If you put "domain registrar" into your emails, you should discover an email confirming your domain when y'all purchased it.

four. Login to your domain proper name provider (e.m. godaddy.com)

5. Copy the TXT record below into the DNS configuration for yourbusiness.com. Brand sure you don't leave whatsoever spaces earlier or after the TXT record above! It needs to be identical. Exercise not replace any txt records in your DNS, create a new ane and add together this in.

6. In one case you have done this, come back and click verify.

Selection 2: Verify with a HTML Tag

With the HTML Tag method, you demand to add a unproblematic meta tag to your site's <head> department. This is a relatively simple way of verifying your site.

1. Select URL Prefix and add together in your business URL

2. Click on the HTML Tag option and copy the meta tag from the box.

3. Add this into the <head> of your website.

For Shopify Users

ane. Head to Online Shop (under Sales Channels)

2. On the current Theme being used for your live site select "Actions"

3. And then select "Edit Lawmaking"

4. From hither click on "theme.liquid"

five. Find the line <caput> then press enter.

6. Paste in the line of code from Google Search Console

Final thoughts on GSC

If you were going to only use 1 tool to assistance you run an SEO campaign., Google Search Console would easily be the choice.

There is a wealth of valuable information in there and every bit long every bit you empathise how to interpret it and have action - it will assist you lot make your site much more than successful.

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Source: https://www.optimising.com.au/blog/shopify-gsc-setup

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